The basis of business prosperity

Create a lasting business is the great desire of entrepreneurs. What sustains a business for many years to keep the company active for more than a generation?

The curriculum that Steve Jobs published on his return to Apple starts with the following words: “I’m looking for a place that needs a lot of renovations and repairs, but has solid foundations.” He knew very well the meaning of “solid foundations”.

The most important thing when building a building is its foundation. It is the base fixing and sustains the whole structure of the building. What catches the attention of a building is a visible part of the façade. But she is totally dependent on the base to continue showing your face.

The base is not visible, just as the root of a tree. The root is in the earth, extract nutrients and gives life to the tree to produce fruit. If you plant a tree without roots, she soon dies. This is the case with 75% of businesses that open and close the doors before completing five years of life.

The causes given for the failure is lack of planning, inability in dealing with customers, financial lack, lack of knowledge, etc. All these causes given are the visible parts. But, is like a tree planted without root or have not planted properly. Remains alive for a short time.

The base of the company is the root that sustains and nurtures their physical and financial health. Can be perceived as trust and credibility, but it is not visible. On the day of the storm that keeps the tree is not your strong trunk. It is the root that gives the setting. Likewise, what keeps alive a company or individual on Gale is trust, credibility, people’s support.

A mediocre gardener pruning the branches and leaves anyway and do not care for root. A mediocre administrator also only concerned with the visible part. So it only cuts spending, cuts staff without wisdom and not take care of the most important: the invisible part that ensures survival.

The support base of a business are its principles and hidden values ​​. What is the mission of the company? Surely not only earn money without giving anything in return. Many ask, and people who earn a lot of money by cheating others, like in the movie “The Wolf of Wall Street”?

I am not speaking of the momentary conquest of material wealth, but the achievement of lasting prosperity. Everything that is done without base collapses, because you really do not pertencence. It’s like building on the ground that it does not own, end up losing everything as in the movie.

The basis of prosperity is the generation of wealth. If you do not produce something useful, if not provide any service that is needed, no consideration than it receives. The universe keeps everything balanced. If you receive too much without giving anything in return, take back some way, mostly through disease, bad or successful business being scammed by someone.

The prinícipio mutual quickening is the basis of prosperity. Steve Jobs put it this way: “I did not invent the language or mathematics I use. Preparation little food they like and none of the clothes I wear. Everything I do depends on other members of our species and the shoulders on which we stand. And many of us want to make a contribution to our species and also add something to the flow.”

To survive, depend and receive many things produced by various people of the present generation and of our ancestors. In consideration of what we receive we must also contribute something to the current and future generation. Prosperity achieved without basis, without giving anything without adding something to the flow will go away quickly.

Source: www.administradores.com.br

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