The importance of thinking and strategic planning

In days increasingly tense and uncertain, with a fickleness in business ever seen coupled with an economy teetering an absurd frenzy strategic thinking has become indispensable to the survival and perpetuation of companies

But after all, what its real importance for organizations?

First, we must clarify that although some authors treat strategic thinking and strategic planning almost like something different, we want to approach this brief presents them as settings that complement itself, because while strategic thinking is more linked to the formation of a culture thinking strategically, planning occurs in systematizing the thought of actually making, strategic planning stage.

Returning to the issue we wish to address, according Sebrae / Sp (2008, p 19.) In a monitoring survey conducted between 2000 and 2005:

27% of businesses close within the first year, 38% end their activities until the second year, 46% close before the third year, 50% do not complete the fourth year, 62% close to the fifth year and 64% end their activities before six years of activity.

Despite the fact that these indexes have to cause a number of factors contributing to the mortality of companies, the same study also shows that six main sets of factors were identified:

(1) absence of entrepreneurial behavior; (2) lack of adequate planning; (3) deficiencies in business process management; (4) failure of public policies to support small business; (5) difficulties arising from economic conditions; and (6) the impact of personal problems on the business (SEBRAE, 2008, p. 59).

Observe how, in general, all the factors mentioned is directly related to strategic planning or the lack of it in this case pointing inefficiency in business process management. The fact is that the strategic thinking and planning to compete all active agents in the organization.

To break these indices is necessary to establish a business strategy that guides the work of the organization. According to Erik Oda and Cicero Marques” strategic thinking is essential to any company wishing to attain and secure a prominent place in its market ” (ODA; MARQUES, 2008, p 49.).

Strategic thinking brings up the possibility that the company has in its totality a common goal. This systematized in the form of strategic planning goal will give her the means to achieve what is defined as a strategy initially. Not that he intends to provide a reality. No. The strategic thinking is not forecast. “The essence of planning is to make current decisions with knowledge of its future content.” (Drucker, 2006, p. 138).

Thus, we can conclude that especially with the advent of globalization becomes necessary to establish new frontiers, think, plan, define and set goals. Establish the organization a culture of strategic management is undoubtedly crucial and determining factor. According to Drucker (2006, p. 141)” strategic planning prepares the company for the future today.” After all, no perpetuity without planning, nor can it be done without planning awareness that it takes the work and commitment of all stakeholders, from all walks of the organization.

Source: www.administradores.com.br

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