By 2018, more than half of consumers will use mobile devices for all online activities

16 de January de 2015, by , Posted in News, 0 Comment

Increasingly, smartphones and tablets are becoming the first to be used for the consumption of communication and content, according to Gartner

By 2018, more than 50% of consumers will use preferably a tablet or a smartphone to perform all online activities, predicts Gartner. In emerging economies, users are embracing smartphones as their exclusive mobile devices, while in developed economies, multidevice equipment are becoming the rule, with tablets growing at faster rates than any other computer equipment.

“The pattern that has emerged for almost all consumers, based on the accessibility of devices, you first use the smartphone as a transit tool, followed by tablet use in longer sessions, and the PC increasingly reserved for more complex tasks” says Van Baker, vice president at Gartner.

“This behavior adapts to accommodate wearable devices as they become more available to users. With the increasing use of voice, gestures and other modalities to consumers, and as the consumer tasks outweigh the task of creating content, users move away even more of their PCs. “

WiFi for high
Also according to the consultancy, in 2018, 40% of companies will specify WiFi as the default connection for non-mobile devices such as desktops, desktop phones, projectors and conference rooms.

“The Ethernet cabling has been the mainstay of connectivity in the corporate world for networking. However, as smartphones, laptops, tablets and other consumer devices have multiplied, the wireless network is becoming more popular,” said Ken Dulaney, vice president and distinguished analyst at Gartner. “the BYOD increased in many organizations, the collision of the business and consumer worlds changed the workers’ demands.”

As the preferred connection to the corporate infrastructure, WiFi offers employees the opportunity to choose any device and work anywhere without worry. Measures such as the adoption of 802.1X and Encryption Standard standards (AES) have guaranteed security.

Devices
By 2020, 75% of smartphone buyers will pay less than $ 100 for a device. Average sales prices of the input smartphones should rotate between 78 and $ 35 Feature Phones will be found for $ 25. Chinese brands gain greater share of the global smartphone market, putting pressure on the Tier 1 suppliers.

In 2018, 78% of global smartphone sales will come from developing economies. New buyers of these regions are opting for the use of public services and basic smartphones, thanks to falling average selling prices (ASPs). However, the category of high-end smartphones reached saturation levels, with demand driven mainly by replacement of equipment already in use.

In developing markets, the high-end smart phone shipments will slow, as equipment with premium features have fallen in price, becoming more attractive devices for most buyers.

In 2018, more than half of all B2E mobile applications will be created by corporate business analysts. Platforms development of conventional mobile applications (MADPs) are rapidly introducing graphical tools for the design of screens, workflow and data sources, thereby reducing the scope of projects.

Full article: http://cio.com.br/





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