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Customer loyalty in the digital environment
Unsurprisingly for domestic employer that digital media are increasingly present in all market segments. And today, more than ever, there is a daily battle in the market between small, medium and / or large sizes, which are struggling in trying to retain their customers and aim at encompassing new opportunities provided by precisely those who consume the company.
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How to optimize the performance of your company?
When it comes to business performance, the first thing that comes to mind is the conversion results. However, performance is more means to achieve a particular result that the result itself. Indeed, one thing leads to another: just as there is no end without the means, you can not talk about conversions without efficiency and assertiveness in performance.
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IT: a support base for any business
The trend to automate processes is increasingly common in organizations seeking operational excellence, and this has driven investment in Information and Communication Technology - one of the reasons that makes the area grow up the economy. Regardless of the company's line of business, investment in IT should be preserved because it is the support base for any business. ...
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IT companies in Brazil invest less in research and development
The current economic crisis in Brazil has directly affected the investments of Brazilian companies. IT companies, for example, have decreased their investments in research and development (R & D). Data from this reduction are in editing 2014 Census conducted by the National Assespro (Federation of Associations of Brazilian Companies for Information Technology). More than a fifth (22.4%) ...
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Employees want teleworking and flexible hours, survey shows
The technology has enabled some very interesting changes in the routines of various professionals. Be happy in his profession is one of the most desired things by workers who responded to an Ericsson research, "Flexibility in working life." The study shows that current professionals are looking to do what they like, as they progress professionally and fulfill their ...
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Predicting the future can generate good business
After the Big Data and Analytics, another area of computing has attracted the attention of the corporate world: Machine Learning, dedicated to the study and pattern recognition and machine learning The amount of collected and stored data continues to grow at a blistering pace. Every day, more devices are monitoring equipment, environmental conditions and human activities, increasing ...
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Eight tools to improve safety
Features exposed by listed intrusion testing systems use the same capabilities exploited by attackers attacks If the possibility that the digital assets of your company become targets of bullies do not scare you, do not read this article. Now, if you live in the same reality that the rest of us, so here's your chance to ...
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Customer satisfaction should increase? Know that you are falling
We see more and more renowned brands realizing the importance of a robust, scientific analysis of customer experience when it comes to understanding the complex omnichannel consumers. In fact, leading brands seek to get insights into the experience of their customers. But with more brands paying attention to the customer experience, satisfaction rates should not increase? Because they ...
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Social networks in the enterprise: release or prohibit?
The question above shows a dilemma experienced daily by many companies: prohibit access to a network that automatically takes the focus of its employees or allow access to that network, for the well-being. With the large amount of available gadgets and quick access through numerous devices, social networks are inevitable. Incidentally, the number of networks is exorbitant ...
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Worldwide IT spending should decrease in 2015, says research
Research by Gartner shows that worldwide IT spending should reach $ 3.5 trillion in 2015, representing a decrease of 5.5% compared with last year. Analysts attribute this fall with the rise in the US dollar and believe that, in terms of constant currency, the market should still grow 2.5%. In April, the company predicted that IT spending ...