Do marketing campaign to customers?

To begin with, before we talk about marketing, I need to know: the customer base of your business up to speed? With the high competition market, due to the constant increase in new companies and variety of product offered, create strategies and alliances with the “faithful” customers have to be a priority for all entrepreneurs.

I say this because it is a real competitive advantage for the business, as the company is aware of the interest and specific needs of its customers, information that the competition does not have and can be used to your advantage.

This is the great advantage to win more with those old consumers, rather than worrying only in winning new.

A study conducted by the Brazilian Association of Direct Marketing (Abemd) indicates that 78% of companies use email marketing as one of the digital marketing strategies.

Of this total, 50% say that up to 10% of its revenues are derived from email marketing campaigns and 29% claim that the income is between 10 and 15%. The kinds of actions performed, 36% give emphasis on promotional, 33% for sales calls, 31% relationship actions and 31% for sending content.

These data show that the tool brings results and has been used by many companies. But like any strategy, you always need a starting point. And in this case, it is essential to maintain the register of customers fully updated, with e-mail, telephone, address, among others.

In this history is also important, registering the buyer searched for a product / service and found at your establishment. Once the novelty arrive shortly contact that partner, it may be that there begins a new sale. Is not it?

For the entrepreneur reach the expected results, it bet on target your entries. Targeting at the time of sending the e-mails offers many advantages, among them, to send the right message according to each customer’s profile.

The Search Abemd also recorded that 74% of companies support their strategies in specific profiles, which is mainly done by behavioral history (79%), demographic information (69%) and psychographic information (29%).

With a full database, the company can start your marketing actions that will then yes satisfactory results. The records are decisive for the shares to bring the desired return.

To get an idea of how this information is important, there are already specialized departments to manage this sector. In addition, more and more organizations are investing in systematization in order to optimize this process, which is the case of CRM and Customer Management deployment.

According to the Commercial Association of São Paulo (ACSP), within the universe of small and medium-sized enterprises, 46% of SMEs do not have customers register and only 37% keep you updated.

Are they hitting their targets without this registration? I estimate that no, but if they are, I believe that if they used this feature in the right manner conquer more plausible results for your business.

Some of the advantages offered by the big brands range from actions focused on the consumer, recovery and employee training and engagement in social responsibility projects.

The scope of successful marketing is the satisfaction survey, monitoring the quality of services and the products and, of course, use of social networks as a way of relating to the public interest.

For an enterprise get results you need to stand out and draw the attention of its stakeholders. Besides offering price and differentiated products, the entrepreneur needs to maintain a direct relationship with the customer, so that, get to be remembered when they arise purchasing needs or to provide services to that consumer.

Take time in your day to put these strategies into practice. Strive to make real and complete records of their customers and even those who only visited your company and did not make any purchase.

In a next time, it can become its best client. When selling a company, records of consumers has a high value, which values negotiation. If this information is not critical to the success of a business, because they are so valued? Think about it!

Full article: http://www.baguete.com.br/

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