Where are the opportunities for logistics providers?
It is estimated that this market had revenues quintupled in the last ten years. And the expectation of companies in the industry is to keep the rate of growth in the coming years. There are unexplored opportunities, and companies are still getting to know the benefits of being served by logistics operators that offer dedicated operations.
In 2014, as in recent years, the scenario for logistics operators looks promising.
The potential for growth of the sector are many and huge. However, it is increasingly necessary to give incentives relevant to the sector, able to unlock the potential of the country logistical But in practice, the logistics investments pledged for the World Cup remained much lower than expected.
The segment is essential for growth of Brazil, with respect to the production flow. Therefore, the National Bank for Economic and Social Development (BNDES) announced that it expects to invest R $ 215 billion in transportation services between 2014 and 2017.
Incentives, however, are insufficient for the country to reach the level of quality required. But it offers benefits to logistics operators segment. The evolution of infrastructure and increasing modal available directly and positively impact the companies. With a more distributed network, it is possible to improve the performance and utilization of fleets, with it, the tendency is to reduce the logistics cost.
The growth of some sectors, also favored by investments for the World Cup and the Olympics could generate opportunities for logistics operators. Such as telecommunications. With heavy incentives in the expansion of 3G and 4G networks across the country, the need for specific logistics operations for the maintenance and upkeep of the networks will grow at the same pace.
Likewise, niches that require greater professionalization of logistics operators can bring good opportunities in the coming years. Markets such as pharmaceuticals, food hygiene and need specialized distributor, obtaining special permits from the National Health Surveillance Agency (ANVISA).
That enable operators to both may offer services with high added value. Major challenge for businesses of all sectors in Brazil, reverse logistics is also a promising niche. The screening of materials and sustainable disposal targets are imposed in 2010 by the National Solid Waste Policy and have time for implementation in 2014. Practice, the actions have not evolved much since the determination of the law. Therefore, there is still much to do in this area.
Some trends are born with peculiar difficulties of logistics operators. Due to pressure on profit margins, many operators of medium and large fractional seek specialization in retail logistics as fashion and e-commerce segment growing 30% per year and offers margins slightly better than those of sectors Traditional.
However, the logistics for retail and the potential for development of electronic commerce multiplies deliveries in cities, especially in metropolises like Sao Paulo and Rio de Janeiro. Are capital that already have huge congestion and several restrictions on the movement of freight vehicles in an attempt to solve the chaotic traffic.
The transport in urban areas requires planning and rapid responsiveness of companies in the sector. If delivery depend on the availability of the customer receiving the goods and involve monitoring a team for assembly and installation on delivery, the operation gets more attention points. It is a segment that will become increasingly great players, but companies that are prepared to work in fast-growing industry succeed.
Another challenge for companies in the sector is to make the client understand that logistics operation goes beyond the transport of cargo. The operation is present in the entire production chain and includes several of logistics functions: management of warehouses and fleet and selection modes, going through customs clearance operations, to kitting and inventory management, among others. Make the customer understand the whole process is a challenge, but incorporate new activities to the scope of work is the goal of every smart operator.
Like any market, the logistics industry has great challenges and great opportunities. The sight of a large part of the business continues to invest to maintain growth rates. Diversify areas, increase the professionalism of the company and develop know-how in promising market niches are consistent strategies to address years of plenty or difficulty, of course, is the most recommended for the coming years.
Source: http://www.segs.com.br
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