Prospects and trends for the IT market in 2015

Another year is approaching and this fact invites us to reflect on the major events of the year and expectations for 2015. The IT market in 2014 continued expanding and had its peak growth in the first half of the year, with the final preparations for the World Cup. The telecommunications sector, for example, increased its investments, especially in the deployment of 4G in the host cities for the event. But the timing of the World Cup and the post-event were more difficult as demanded less investment in technology. Anyway, the race for the first six months of the year, during which the market was more heated, managed to generate revenue to cover this phase and contributed to the year closed with a positive balance.

In 2014, we saw a very large increase in the search for virtualization services. The benefits of virtualizing are many because it allows the consolidation of servers, which ensures the reduction of data center operating costs and promotes upgrade servers. It also facilitates management and reduces power consumption, physical space and data storage. The growth of IT virtualization proves adherence to cloud computing, both in the private cloud – with flexible infrastructure to projects within the client’s own infrastructure – as in the public cloud – within service providers.

Another highlight of the IT market in 2014 was the consolidation of the use of equipment called Engineered Systems. These are systems that already incorporate hardware and software with a very definite purpose. In this context, it is possible to have, for example, specific machines for databases, or equipment dedicated to analytical tools of BI (Business Intelligence). The big advantages of this technology are related to the performance gain that one has to acquire an optimized system for the purpose, the centralized support from a single source, in addition to infrastructure costs reduction in data centers – physical space, power and ar- conditioning. Many companies have opted for this solution in 2015 and the suppliers were able to deliver database consolidation projects, which provide performance growth, and allow creation of infrastructure for disaster recovery (DR – English, Disaster Recovery).

The Big Data projects have also become possible and accessible to the majority of companies with these special purpose systems. This type of project is to obtain information from the capture of unstructured data from the internet, which are then folded and interpreted to guide actions, allowing these exact impact the desired audience. The big advantages of this technology are related to the possibility of building business strategies, keeping up to date information that can be transformed into planning tools, as well as help in defining the budget and direct marketing campaigns, and providing support to the sales area, engage all public organization and measure all aspects of the company’s business.

Thus, in the midst of so much information, it is necessary for companies to organize their IT environment so that the tools are effective in collecting, storing, crossing and data analysis. For this, we need solutions that deliver high availability and allow filter the data correctly. Another important point is that these tools see the right time to drop the data that will not serve more for the desired purpose. This year saw the market gain maturity and enjoy even better the advantages of Big Data.

For 2015, which should shine and make innovations is the era of the Internet of Things: cities connected comprised of solutions that facilitate adorable everyday. Sounds like a project for the future, but is getting closer to reality day. The expansion of connectivity and the popularity of smartphones were responsible for the creation of applications that promote intelligence to everyday life. The next wave of the IT market is the evolution of computing and relates to promote interactivity between objects through the Internet. New partnerships appear every day to accelerate innovations making connected objects are part of people’s lives and daily tasks are increasingly easy and agile.

The proposal is that smart objects significantly facilitate routine with integrated features, such as applications that allow people to open the windows of their homes even from halfway around the world with just one click. Or search for places to park on the streets through an application on your smartphone. Thus, a huge amount of data need to be processed and analyzed with great agility. And this multitude of insights not only creates the need for high availability, but also demand new security mechanisms.

Thus, the prediction is that 2015 is a year in which IT investments will continue to happen on a large scale and technology companies work to deliver much more and more complete solutions that meet the needs of its customers. The challenge will be to innovate and create new ways to better meet the huge demand for IT services. Expectations are optimistic. According to IDC, the growth forecast of global IT spending for next year is 3.8%. Thus, the estimate is that this market move more than 3.8 trillion dollars. The advisory also states that spending on cloud services will continue to light in 2015 and should reach 118 billion dollars. Big Data services and Analytics should also continue to expand and it is estimated that this line reaches revenues of 125 billion dollars, adding investments in hadware, software and services. Finally, the Internet of Things, which will be the center of attention, should represent a third of the IT and Telecom market investments.

Full article: http://corporate.canaltech.com.br

Comments are closed.