Logistic Planning as a competitive advantage

In the current market, often have adequate infrastructure as well as a quality brand, coupled with large customers and a good marketing strategy, do not always make the leading and competitive in the market. Logistical planning is who gives the necessary support so that the whole supply chain involved in this process becomes efficient to meet the end customer.

Imagine a customer purchasing a high value product, expecting to have it quickly and in perfect condition. If the organization does not have adequate logistics structure, runs the risk of reaching the final consumer goods out of time, with the possibility of failure or even the product is not exactly what was requested, thus causing return and dissatisfaction the client. The impact of an poorly performed logistics can cause immeasurable damage, for example, annihilating large marketing campaigns, portfolio loss of customers to competitors, as well as of products in stock for mismanagement of the expiry dates of the product, etc.

All these possibilities above are real and are part of everyday life for many companies that do not plan to meet the client appropriately. Ie, do not organize to provide good service, consistent with your brand and product.

The logistical planning extends from the location of the distribution center, through its software inventory control and transportation, such as WMS (Warehouse Management System) and TMS (Transportation Management System), respectively, for their physical storage structures and fleet of vehicles compliant to meet the demand of your niche market.

With technology and the necessary infrastructure, the company will generate mechanisms to minimize their costs of receiving, storage, picking and distribution of their goods. Besides ensuring the structure and technology, organizations need to provide for their logistics planning the training of its workforce, as forming their professional logistics engineers. This makes it generated value and there is no wastage of time, money and credibility with consumers and the market.

The credibility of a company is a reflection of perceived that the client has about the product that is gaining value. When this product becomes part of a supply chain, the service provided by everyone involved becomes crucial for business success.

In contemporary times, any differential that a company can offer is of utmost importance. So invest in planning, fit to your niche market and offer customers a satisfactory service above their expectations, makes companies generally have an exponential advantage over their competitors.

Full article: http://corporate.canaltech.com.br

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