Take time for personal marketing

Learning to work your image is not a difficult task, but will require discipline and organization

Regardless of the area you work, it is essential to invest the time to develop the marketing staff. Advertisers say that anyone who does not appear is not remembered and that is so true! You can be an exceptional professional, but if you have another person in the same level of competence with a personal best marketing worked, he certainly that will lead to promotion, is not it?

Learning to work your image is not a difficult task, but will require discipline and organization. You may have to change some old habits and introduce new activities in your daily planning. To help with this, I selected five tips that will help you to promote among friends and in the workplace.

1 – Why did you want to be remembered?

Develop a personal brand starts by defining your work goal. Unfortunately, you can not be good at everything, you can meet many things, but to be real good in just one of them. This requires focus, which is difficult. Professionals who have no focus, do not build a personal brand, because the message is divergent.

2 – Create a personal KBASE

Throughout your day you will run into a lot of content (digital or physical) on the subject you want to focus. Maybe you do not use it this time, but it can be very useful in the future. The suggestion is to create a folder (physical or digital) call KBASE (the knowledge base or knowledge base) and let all filed into well-defined categories. The management personal knowledge helps enough when you’re preparing a presentation, an article or a simple content query. Organization saves time in the future and help generate content.

3 – Write about the topic

Building a brand starts with the spread of it and now, the Internet is the best way. You can start with a blog, it you will write articles and opinions on this topic, discuss relevant issues or simply republish studies or research. The more content and updated, you will have more prominence. It can be a time consuming action, but it happens. Just have the time and inclination to write.

4 – Promote your work

The person looking for ways to stand out accurately disclose their ideas. If you are not good writing, make podcasts, video lectures or something. It is important to be aware that if you do any kind of disclosure, your marketing does not exist.

5 – Beware clothing

You do not need to spend on designer clothes, but it must be according to your business. If you are a lawyer, suits and ties are essential. If you are advertising a more casual clothing will be well accepted. I like to wear a suit and tie, but adopted a casual style, after seeing the quality of life and a tie does not pass this message. For me, a blazer, a shirt and jeans are great!

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