Six tips to define an efficient strategic management for your company
The term strategic management is now widely used within enterprises, irrespective of size or sector of activity in the market. This concept is a way to add new elements of reflection and systematic and continuous action, in order to assess the situation, develop draft strategic changes and monitor and manage the steps of implementation of new projects. Moreover, it is a way of managing an entire organization, focusing on strategic actions directed to all areas.
However, some companies still failed to understand the real meaning of this tool. In many cases, strategic management is confused with the financial sector or the management of the company as a whole. The main point of the strategy is to create a direction and a path for implementing this guidance. Knowing how to define and execute this process is a gateway to new business.
Check out six steps that can take your business to have a good strategy:
1. Formulate strategies
The first step is to know your market, your customers, the product, the internal, external environment and also the strengths and weaknesses. From there you can create some concepts that mission, values, strategic vision, external analysis and plan the company’s future.
2. Learn direct them
You must now define in which direction the company should follow, define who are the customers, who sell and what to sell. Furthermore, it is important to distinguish what is important to the company, what it has to offer and what market segment it intends to act.
3. Set to manage
The next step is to create the goals, targets and indicators. It is important to define what will be implemented in the company, know the goal you want to achieve and what are the programs offered to realize that the target was hit and the goal achieved.
4. Align your company
In this process it is necessary to direct the company’s vision for a more tactical level involving a project and action. And to set this project requires a little more practice and execution. Therefore, it is important to align all leaders, and of course to include all employees.
5. Start the run
The strategy now proceeds to be performed on a daily basis. In this process, the company must give full guidance to its employees to achieve success. It is important to make a report to measure team productivity. This can help the manager to verify that the objectives are being achieved.
6. review
This is the time to analyze the market changes and if necessary, adapt to them. Furthermore, this process serves to define the company also strategies can return to formulation or continue being managed, changing only the goals with new indicators or financial resources.
Source: http://corporate.canaltech.com.br/
About Administrador
